Whether you are thinking about applying for the Disney College Program, a Disney Professional Internship, or seeking further employment after your program end date, effectively marketing yourself is key to landing your dream role.

While you might assume that your résumé and cover letter are all you need to convince recruiters of your capabilities, the truth is, having a positive online presence is just as essential. Basically, recruiters are going to search the web for you – help them see you as the ideal candidate with a well-crafted, professional LinkedIn profile.

If you don’t have a LinkedIn profile, now is the time to make one. Not only is LinkedIn a great way to expand your network and search for employment opportunities, it gives you the chance to quickly catch the eye of potential recruiters.


Here are some tips that will help you create the perfect profile:

  • Add a professional photo of yourself: According to LinkedIn, profiles with a photo are 14 times more likely to be viewed. When choosing your photo, think about how you want potential employers to view you. Remember: First impressions are important!
  • Write a compelling headline and summary: When crafting your headline, think about listing your specialty and engaging your audience in about 10 words or less. In terms of creating a summary, LinkedIn suggests using 40 words or more to increase your likelihood of turning up in a search.
  • Showcase your accomplishments with real examples: Throughout your profile, avoid the use of generic buzzwords that leave readers with little to no idea of your true skills. Instead choose your words wisely and add images, videos or documents to your experience that successfully illustrate your talents.
  • Highlight your volunteer experience: Employers are seeking well-rounded candidates and want to see what you are passionate about outside of your work environment. Make sure you check the box indicating that you are currently searching for volunteer opportunities.linkedin_volunteer
  • Ask for recommendations and endorsements: When other people support you and stand behind your qualifications, your legitimacy and hire-ability increases. Reach out to past connections and ask that they write you a recommendation and endorse the skills you have chosen to highlight on your profile. *Let them know you are willing to do the same for them.
  • Fill out your profile entirely: This is the perfect opportunity to continue telling your story that couldn’t fit within your résumé or cover letter. Market yourself as a balanced, motivated and ideal candidate for your desired field.

To sum it up, use your LinkedIn profile to make potential employers happy they searched for you.

AmyAmy, Disney Internships & Programs Communications Team